REALTORS® are thoroughly familiar with representing buyers and sellers in real estate transactions and understand the pitfalls of the process. Sellers and buyers who act as their own negotiator can make mistakes, the result of which can far outweigh any perceived or real financial advantages to be gained in saving a commission or fee.

REALTORS® are trained negotiators. Sellers and buyers do not generally negotiate for a living. This places them at a disadvantage because they can become emotionally involved when dealing directly with an unrepresented buyer or seller.

Unrepresented buyers and sellers expect to save REALTOR® fees. However, since both buyers and sellers want to save the same commission or fee, their negotiations can begin at a disadvantage. Negotiations can be further hampered because they do not have an independent party like a REALTOR® to help them arrive at the best possible deal.