marketing-expertiseREALTORS® are trained marketing professionals – they know how to accurately price and market properties.

One of the most important marketing tools your REALTOR® uses to price and market your home is market statistics. This information includes comparisons between ‘listed’ properties (properties currently for sale) and ‘sold’ properties (properties that sold within a one-month period).

Market comparison reports are generated at the end of each month by the Multiple Listing Service®. These reports help your REALTOR® determine the market conditions currently affecting your community. These reports are not available to the public.

REALTORS® also rely on their expert knowledge of the communities in which they work to locate homes for prospective buyers, or to price and market homes for the quickest possible sale.

In addition, REALTORS® will use the most effective advertising methods to sell your home. This could include holding open houses, advertising in various media, mailing flyers, etc.